Here are 7 fail-proof tips to build trust and double your conversions:
1) Use FAQs
FAQs help visitor find out the answers they need to buy.
It’s a way to overcome their objections.
@squarespace
provides clear answers to common questions.
The visitor becomes more confident the product is right for them.
So they are more likely to buy
2) Video Testimonials
Written testimonials are good.
Video testimonials are great.
You get a real person telling the world about how great your product is.
It’s harder to fake.
@thejustinwelsh
has a stream of video testimonials alongside his written ones.
Very powerful
3) Be Contactable
Provide ways for a customer to contact you.
This makes them feel more comfortable.
Have live chat or a contact form.
Show your office location.
@nested
uses their footer to show different ways you can contact them.
And legal bodies they are part of.
4) Emphasise Security
Many tools we use have important details on us.
So visitors are rightly cautious.
Ease their fears by showing how secure your product is.
Make it clear how you protect the user.
Use security icons.
@wise
have a section dedicated to security.
5) Third-Party Reviews
Anyone can make up a testimonial and add to their site.
But a third-party review isn’t so easy to game.
Build trust by pulling in reviews from:
• Trustpilot
• Twitter
• ProductHunt
@getmarshmallow
show the 10K+ reviews they got from Trustpilot
6) Highlight Awards
Awards are great for credibility.
They show you are a leader in the space.
And vetted by respected people in the space.
Showcase awards and great quotes you earn.
@Yext
highlight the G2 awards they won and the kind words they said about them.
7) Leverage Logos
Having leading companies as customers, means you are credible.
@stripe
promotes some of the huge brands they work with.
If you integrate with other tools, use those logos too.
The visitor already trusts those products.
So it makes it easier to use yours.
7 ways to build trust on your landing page:
1) FAQs
2) Video testimonials
3) Be Contactable
4) Emphasise Security
5) Third-Party Reviews
6) Awards
7) Social Proof – Customers